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Pet food brands are entering 2026 with a brutal identity crisis as fresh, frozen and air-dried products keep booming, but 64% of U.S. consumers say alternative diets are simply too expensive, making the premium-versus-value battle impossible to ignore.
By
Juan Manuel Garro
—
March 30, 2026
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Ground beef hit $6.86/lb in March, and ranchers say prices won’t fall soon
Corn doubled to 25% in one week, the fastest spring planting surge in years
The House froze Tuesday and a King’s visit made everything worse
Phosphate up 200%, nitrogen up 30%: Rollins bets big on US fertilizer
$9.6 billion sent to farmers, and all 9 major crops are still losing money
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Ground beef hit $6.86/lb in March, and ranchers say prices won’t fall soon
Corn doubled to 25% in one week, the fastest spring planting surge in years
The House froze Tuesday and a King’s visit made everything worse
Phosphate up 200%, nitrogen up 30%: Rollins bets big on US fertilizer
$9.6 billion sent to farmers, and all 9 major crops are still losing money
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Rural Resilience
Livestock & Animal Health
Farm Policy & Regulations
Crop Science & Agronomy
AgTech & Machinery
Ag Markets & Economics
Contact Us
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