John Deere’s tariff warning is suddenly colliding with a farm spending freeze as the company says tariffs will cost it $1.2 billion in 2026, while growers across North America delay equipment upgrades and squeeze a few more seasons out of old machines.

Foto Juan Manuel Garro

By: Juan Manuel Garro

On: Saturday, April 4, 2026 7:00 PM

Large tractors and combines parked at a dealership as farmers cut machinery spending before the 2026 season.
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Farm machinery sales are falling across North America as growers head toward what Reuters described as a profitless 2026 growing season. The report says many farmers are cutting back on purchases of tractors, combines, and other major equipment because crop prices remain weak while fertilizer, fuel, and machinery costs stay high.

That pullback matters because equipment spending is often one of the clearest signals of confidence in the farm economy. When producers postpone major purchases, it can reflect deeper worries about margins, cash flow, and the ability to recover costs during the season ahead. Reuters said the pressure is affecting both farmers and the companies that build and sell agricultural machinery.

Farm machinery demand is weakening as margins tighten

Reuters said sales of expensive farm equipment such as tractors and combines have dropped by around 30% to 40% in the United States, citing data from the Association of Equipment Manufacturers. The report linked that decline to a broad squeeze on farm finances as growers face a global grain surplus that has weighed on crop prices.

The article also said farmers are responding by focusing on essential spending rather than major capital upgrades. Even when they attend farm shows or look at new models, many are not moving ahead with purchases. For the original report, readers can see Reuters.

Tariffs are adding fresh pressure to machinery costs

According to Reuters, trade tariffs are making the machinery outlook even more difficult. The report said tariffs linked to U.S. trade policy have raised manufacturing costs because farm equipment depends on imported materials and steel. It also said a proposed additional 25% tariff on imported finished goods containing steel and aluminum could push costs even higher.

Reuters added that Deere expects tariffs to cost the company $1.2 billion in 2026. That does not just matter for manufacturers. It also matters for producers, because higher factory and supply chain costs can feed back into the final price of new equipment at a time when many farms are already reluctant to spend. Industry background on equipment markets is also available through the Association of Equipment Manufacturers.

Why growers are delaying upgrades before planting?

The Reuters report said farmers are heading into the season with little room for error. Crop returns are under pressure, and growers are weighing whether large machinery purchases still make sense when the odds of a profitable season look weak. In that setting, delay becomes a form of risk management.

Instead of buying high value equipment, many producers appear to be prioritizing repairs, maintenance, and other immediate needs. That kind of shift can help preserve cash in the short term, but it can also leave older machinery in service for longer, raising questions about reliability, efficiency, and replacement timing as the season moves forward.

What the farm machinery slowdown could mean next?

The Reuters article suggests the slowdown is not just a dealer problem or a manufacturing problem. It is a sign of wider stress in the farm economy, where weak commodity prices, expensive inputs, and policy uncertainty are all hitting at the same time. When machinery purchases slow this sharply, it usually signals caution spreading well beyond one crop or one region.

For related farm market context in English, readers can also see Agroinformacion. The original report was published by Reuters on April 3, 2026.

Foto Juan Manuel Garro

Juan Manuel Garro

I am the director of agroinformacion.com. I earned my degree in Information Sciences from the University of the Basque Country in 1983. After holding several positions in Bilbao, I joined Jerez Información in 1990, where I served as director for 15 years, and later spent two years as director of Cádiz Información. In late 2016, I took over agroinformacion.com, a website that has since become the leading digital reference for the agricultural sector nationwide, surpassing 20 million visits in 2023 and reaching 5.8 million unique users.